praeview 4/2015
„ Participatory development of services for electric mobility“
How can innovative advances in the field of electro-mobility be triggered and new services emerge that the customers actually want, and establish themselves sustainably on the market? Project KIE-Lab: Customer Innovation Lab electro-mobility - Customer-Driven Development electro mobile bridge services, is dedicated to finding answers to this question. KIE-Lab is formed of the research institute for innovative work design and prevention (FIAP) eV in Gelsenkirchen in cooperation with the Dortmund Energy and Water Supply GmbH (DEW21) and Gaus GmbH Dortmund; it has been funded by Bundesministerium for education and research since the end of 2013 (FKZ01FE13050 / 51).
The aim of the project is the development of an innovative instrument for companies to support the customer-driven innovation management in the field of electro-mobility. Users and providers can develop common innovation for new services in the field of electro-mobility. This should lead to the creation of innovative business models in the Ruhr area and drive the use of electric mobility. Under the project, clients can adopt the role of provider and play a leading role in the innovation process with companies. Productive and systematic meetings between customers and suppliers is a catalyst for high creativity and innovation potential, and is the latest version of service research. This approach of "interactive value creation" for product and market development is also economically useful because of reduced development costs and lower the risk at launch. At the same time the acceptance of customers is increased by integrating their needs and reduces existing threshold fears that inhibit market development of electric mobility today.
The present edition of præview gathers the initial results of the joint project KIE-Lab and other, neighbouring research projects in the funding priority "service innovations for electric mobility", which has been promoted since 2013 by the BMBF and supervised by the promoter of Work and Services.
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